With a $30 million redevelopment and new name to set the scene for a new identity and total venue transformation, Jupiters Townsville is preparing to reinvent itself as The Ville.
As Colonial Leisure Group (CLG) Executive Chairman Chris Morris explains, ‘The Ville’ was strategically selected because it is a name locals can identify with, a name travellers can connect to the city and it fits with the relaxed and cool resort-style vision.
CLG’s vision for Jupiters is not only to continue to provide high-quality entertainment, but also to rejuvenate the property, turning it into a leading regional resort and total entertainment precinct that promotes the best of Townsville, and is something North Queensland can be proud of.
CLG is a premium operator in the hospitality industry with 18 venues across three states in Australia, from pubs and restaurants to hotels and resorts, including the Northern Escapes group of businesses – Orpheus Island Resort, Mount Mulligan Station, Daintree Eco Lodge, Nautilus Aviation and the Flying Fish.
Click here for a media presentation delivered 5 May 2015.
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